We Can Be Friends

Launched in late 2023, the brand operates as an independent, alcohol-free-only brewery. Rather than producing full-strength beer and then stripping the alcohol out afterwards, We Can Be Friends uses a brewed-to-strength approach: fermentation is managed from the start so the beer reaches its intended low strength directly, without a de-alcoholisation step. This method is central to the brand's identity and to the fuller body and flavour character the range aims for.

The range covers the main classic styles, with Czech pilsner, lager, and stout forming the core, alongside more recent additions pushing into West Coast IPA and sour territory. The founding premise was to give people who enjoy the social side of drinking a genuinely good beer that happens to contain no alcohol. That positioning sits in the growing field of quality-focused AF beer, where the category has moved well beyond token lagers into styles that reward attention.

Distribution is through the brand's own direct-to-consumer site and specialist alcohol-free retailers. Pricing sits in the premium bracket for the specialist AF channel, making We Can Be Friends a considered option for sober-curious drinkers who shop for AF beer with intent.