Amstel
Amstel is a Dutch lager brand with roots in Amsterdam dating to 1870, now owned by Heineken N.V. and sold in more than 75 countries. The brand offers an alcohol-free lager range alongside its mainstream lineup.
The brewery was established on the Mauritskade in Amsterdam on 11 June 1870 by Charles de Pesters and Johannes van Marwijk Kooy, and named after the Amstel River that runs through the city. The brewery officially opened on 15 January 1872 with an annual brewing capacity of 10,000 hectolitres. Originally selling mostly in Amsterdam, Amstel began exporting to Great Britain and the Dutch East Indies in 1883. It was the first Dutch brewery to export beer in cans. By 1915 production had grown twenty-fold, and by 1926 the brand accounted for a third of Dutch beer exports. Heineken acquired Amstel in 1968, and production later moved from Amsterdam to the Heineken plant at Zoeterwoude. Annual sales today exceed 35 million litres per year.
The alcohol-free lagers are produced through a natural slow alcohol evaporation process, meaning the alcohol is gently evaporated off after brewing. They are made from light pilsner malt, hops, yeast and water. One of the brand's alcohol-free drinks has won an award.
Amstel is marketed towards men aged 22-44 and is the official sponsor of the UEFA Europa League.
At a Glance
- Origin
- Netherlands
- Price Point
- Value
- Company
- Heineken N.V.
- Website
- www.amstel.com
Ships to
EG, France, UK, GR, Mexico, Netherlands, New Zealand, USA
The Collection
1 drink
At a Glance
- Origin
- Netherlands
- Price Point
- Value
- Company
- Heineken N.V.
- Website
- www.amstel.com
Collection
1 drink
