Amstel Rose 0.0% is the fruit-accented, rosé-format entry in Amstel's alcohol-free range, launched in August 2025. The brand, founded in Amsterdam in 1870 and part of Heineken since 1968, uses black carrot concentrate to achieve the drink's pink colour rather than artificial colouring, a detail specified in the product's ingredient declaration. It sits within the Amstel 0.0% range alongside the brand's Radler variants as the rosé-positioned option.