Added to the Fre lineup to meet growing consumer demand for pink wines in the non-alcoholic category, Fre Rosé is sourced from premier growing regions across California. Following the spinning cone dealcoholisation step, the wine undergoes cold filtration to preserve its delicate aromatics before bottling. The brand developed this expression to sit at a drier, more structured end of the Fre wine range, offering a contrast to the sweeter White Zinfandel in the lineup. The brand describes the profile as leading with strawberry and citrus, with a crisp, dry finish intended to echo the style of a Provence rosé.