Genie Drinks Blueberry & Raspberry Kombucha Soda belongs to the brand's Kombucha Soda range, a hybrid format sitting between traditional kombucha and mainstream carbonated soft drinks. The base is a fermented black tea kombucha blended with fruit juices, with no added sweeteners. Unlike many raw, unpasteurised kombuchas, the drink is ambient-stable and does not require refrigeration, a practical difference from much of the fermented drinks category. The brand developed the format to bring fermented drinks to consumers who find traditional kombucha too intensely vinegary. Within the Kombucha Soda range, Blueberry and Raspberry is positioned as the fruitiest and most vibrant expression.