The House Alcohol Free Rosé is Sainsbury's basic-range answer to the dealcoholised rosé category. It's German in origin — like many alcohol-free wines in the budget bracket — and arrives as an aromatised dealcoholised wine, which means flavourings have been added to compensate for what the dealcoholisation process strips out. On the palate it's squarely sweet: sweet red fruit up front, berry notes on the nose, with a profile that reviewers consistently describe as on the riper, juicier side of rosé. The Alcohol Change UK review gave it a 3 out of 5, noting the sweetness is a bit dominant but not overwhelming. It looks the part in a glass — a decent pale rosé colour — and it's a legitimate pick for anyone who was a fan of sweeter Provence-style rosé before going alcohol-free. At around £3 a bottle and stocked in Sainsbury's nationwide, it's an accessible, no-fuss option. If you want something drier and more structured, the Taste the Difference Rosé (0.5%) is the step up within the same range.