Tread Softly Everything Except Rosé is part of the Everything Except sub-range, developed to expand the brand into the non-alcoholic wine category. The rosé is built on Grenache, a variety chosen for its suitability to South Australia's climate, with fruit sourced from established vineyards on the Fleurieu Peninsula. The brand describes the style as ultra-light and dry. It is designed to prioritise the flavour profile of the original wine rather than simply removing the alcohol, with the Everything Except name reflecting that positioning.