Sip Cocktails

Sip was founded by Rhona Madigan-Wheatley, whose motivation was personal rather than commercial: three pregnancies, a hospitality background, and a genuine frustration with the quality of alcohol-free cocktail options on the market. The brand launched as Sip 0%, a range of ready-to-drink canned cocktails.

The current range covers four classics: Margarita, Negroni, Mojito, and French Martini. Each is made with real fruit juices, no artificial flavours, no preservatives, and no added sugar. The Negroni is worth singling out as an interesting case: bitterness is one of the harder flavour notes to carry over without alcohol, and it works reasonably well here. The cans each carry a personalised character name, a small touch that makes the range feel a bit more considered than the average RTD brand.

Sip is available in the UK through specialist retailers including Wise Bartender. It's priced at the premium end of the RTD market, which reflects the natural ingredient profile and the craft-adjacent positioning. Not a supermarket staple yet, but a solid option for stocking up before hosting.

The Collection

Negroni