Sip Cocktails

The brand's origin is practical: Casey's pregnancy exposed a gap in the market for AF cocktails free from artificial sweeteners, artificial preservatives, and the cloying sweetness that characterised most alternatives at the time. After months of development, Sip Cocktails launched its first range in late 2020 as an independent UK company. The formulation uses botanical distillates and extracts to build complexity and mouthfeel, and the clean-label positioning, with no artificial sweeteners or preservatives, is central to how the brand positions itself against both mainstream soft drinks and the wider AF cocktail category.

The core range covers classic cocktail styles, spanning spirit-forward and citrus-led formats. This is a focused selection rather than a broad portfolio, suited to the brand's identity as a premium AF RTD producer rather than a volume player.

Sip Cocktails is available through specialist alcohol-free retailers and direct-to-consumer via the brand's own website, with additional presence on online marketplaces. As an independent micro-producer, the brand operates on a narrower distribution footprint than larger AF brands. The concept grew from a pregnancy, and the clean-label formulation built on botanical distillates has since become the brand's core differentiator for sober-curious and pregnancy-safe drinkers who want a convincing cocktail format without artificial additives.