Sir James 101

Sir James 101 is a Belgian brand launched in 2019 by Brand Captains, a company founded by Vincent Yilmaz and Rambert de Lange, two colleagues from the Dutch wine import business who had previously worked together since 2009. The 101 in the name is deliberate: the brand positions its mocktails as a baseline standard, a reference point for what a quality alcohol-free serve should look like.

The range covers seven ready-to-drink cocktail alternatives, all in a single-serve can format with a ring-pull top: a G&T, Pink G&T, Mojito, Spritz Aperitif, Ginger Mule, Passionfruit Martini, and Paloma. Each is built with natural flavours and extracts and is designed to sit comfortably in a glass over ice, or drunk straight from the can. The G&T was the original flagship; the Mojito, packaged in a distinctive green bottle in some formats, has become a popular addition.

In the UK, Sir James 101 is stocked through specialist AF retailers and can be found on Amazon. The brand also has broader European distribution across Belgium, the Netherlands, and beyond. Pricing sits in the mid-range for RTD mocktails. A reliable and wide-ranging portfolio for people who want a cocktail-style drink without having to mix anything.

The Collection

Gin & Tonic

Ginger Mule

Mojito

Paloma

Pink Gin & Tonic