Kylie Minogue Wines

The brand was inspired by a glass of rose shared in Provence during a recording trip, and that Mediterranean influence shapes the aesthetic of the full portfolio. Production and distribution are managed by Benchmark Drinks, led by Paul Schaafsma, giving the label a professional trade infrastructure behind its celebrity profile. Benchmark Drinks is an independent drinks company with a track record of building specialist wine brands, and the partnership gives Kylie Minogue Wines distribution reach beyond what a celebrity-fronted label might access independently.

The AF range sits within the Signature collection, identifiable by a heart-embossed bottle design. The brand launched its first 0% sparkling wine in late 2022 and added a second variant in 2024. Both products use a blend of European grapes and premium green tea sourced from the Liu-Da Mountains of Fujian province, China. The tea supplies the tannins and structural complexity that would ordinarily come from the winemaking process, giving the formulation a distinct ingredient provenance within the sparkling wine category.

The AF range is widely stocked across mainstream supermarkets as well as specialist alcohol-free retailers, giving it broad accessibility for sober-curious drinkers who want a well-presented bottle for occasions. The premium positioning is reflected in the packaging, which runs consistently across the full Kylie Minogue Wines portfolio. The heart-embossed Signature design carries the visual weight of a gift or celebration format, and the two 0% variants sit comfortably within that occasion-led positioning.