Figlia

Geiger's founding story is personal: having lost her father to alcoholism and been shaped by time in Italy, she created Figlia in his honour with the aim of opening up honest and inclusive conversations around alcohol consumption. The brand takes the view that anyone going zero-proof, for any reason and for any duration, deserves drinks conceived with that in mind from the outset.

Figlia produces alcohol-free aperitivi and spritzes using all-natural ingredients and no preservatives. The range deliberately prioritises flavours that are non-triggering for people with a history of alcoholism, a commitment that runs alongside the brand's wider goal of supporting the sober community. It is intended for people in recovery from alcohol addiction as well as for the sober-curious and for anyone choosing not to drink.

A percentage of every sale goes to Partnership to End Addiction and to 1% For The Planet, giving the brand a direct charitable connection to those affected by alcohol misuse and to environmental causes.