Hip Pop

The brand launched in 2019 under the name Booch & Brew, with small-batch kombucha recipes developed in Emma's kitchen. It rebranded to Hip Pop in 2021 and at that stage was operating from a farm in Cheshire, describing itself as a Northern maker. In 2022 it extended its range into sodas, and in 2023 moved to a city centre brewery under Manchester's arches.

Hip Pop's kombuchas are naturally fermented teas, unpasteurised, and brewed from loose leaf green and black tea using real fruit juice, including juice from concentrate. Fresh ginger and Japanese yuzu are among the ingredients. All recipes use 100% natural ingredients with no artificial additions or sweeteners, and the kombuchas are produced in small batches. Live cultures, specifically Bacillus Coagulans and Bacillus Subtilis, are present across the full range. Selected variants are infused with broad-spectrum CBD at 15mg per can. The sodas are made with real fruit and contain added fibre.

Hip Pop positions all its drinks as gut-friendly, pointing to the live cultures in the kombuchas and the fibre content of the sodas, making the range a natural fit for health-conscious and sober-curious drinkers. The brand is available in the UK, Belgium, and the Netherlands. It describes itself as the fastest-growing soft drink brand in the UK.