Kylie Minogue Wines

The brand launched with its signature French rosé in the UK and Ireland, a wine that came about through a winemaking accident. The portfolio grew quickly to nine wines: rosés, sparkling wines, and still varieties from regions spanning Provence, Gascony, Languedoc-Roussillon, Penedès, and parts of Australia, with Prosecco produced in collaboration with Zonin, based in Veneto, Italy. One of the range's sparkling wines was described as the United Kingdom's top-selling branded prosecco rosé, generating £7.7 million in 2021. The brand expanded to the United States in June 2022.

In October 2022 Kylie Minogue Wines began adding alcohol-free sparkling wines to the range, targeting mindful drinking audiences. These 0% sparkling wines blend premium European grapes with hand-picked green tea from the Liu-Da Mountains of Yunnan, China. One of the 0% wines uses an innovative fermentation method that reduces sugars by up to 30%.

The alcohol-free offer continued to grow through 2024. Kylie Minogue Wines is managed by Benchmark Drinks and the portfolio is sold through a broad retail and online footprint across 31 countries.