La Gioiosa

La Gioiosa is an Italian sparkling wine producer based in Treviso, Veneto, owned by the Moretti Polegato family and part of the Villa Sandi group, with an alcohol-free range launched in 2019. The brand's name pays tribute to the ancient description of the Treviso province, 'Marca gioiosa et amorosa', rooting it in its regional identity. La Gioiosa is primarily known as a Prosecco producer, and the 0.0% line extends that sparkling wine heritage into the alcohol-free category.

The AF range is produced by a process that prevents the grape must from fermenting in the first place, rather than removing alcohol from a finished wine. Grape must is the freshly pressed juice of the grape; by processing it without allowing fermentation to begin, no alcohol develops at any stage of production. The brand positions this approach as preserving the natural aromatics and fresh character of the grape. The range covers white sparkling and sparkling rosé styles, both at 0.0% ABV.

Distribution spans mainstream supermarkets and specialist alcohol-free retailers, giving the brand a reasonably broad retail footprint for a continental European sparkling wine producer. The range sits in the premium bracket. La Gioiosa has also pursued sustainability credentials, holding a 'Biodiversity Friend' certification from the World Biodiversity Association, which reflects the environmental positioning of the Treviso estate.

For sober-curious drinkers who want a continental European sparkling wine in an alcohol-free format, La Gioiosa's combination of Venetian provenance, a production method that works from the grape must outward rather than dealcoholising a finished wine, and mainstream retail availability makes it a distinctive option in the AF sparkling category.

The Collection

0.0

Sparkling Rosé