Savyll

The name Savyll captures something of the brand's philosophy, a play on savouring and celebrating without the alcohol. Based in London, the company makes four flagship cocktails in sleek 250ml slim cans: Peach Bellini, Mojito, Grapefruit Paloma, and Moscow Mule. The format is deliberate. These are designed for occasions where you want something that looks and feels the part, whether that's a work event, a flight, or a dinner where you'd rather not be the person nursing a sparkling water all evening.

The flavour work is taken seriously here. The Moscow Mule picked up a Double Gold at the San Francisco Ready-to-Drink Competition, which is a meaningful endorsement from a category that tends to reward genuine craft over gimmick. The ginger bite is real, the Paloma has enough grapefruit tartness to hold its own, and the Bellini is closer to a good prosecco brunch drink than most alcohol-free options manage. Natural ingredients throughout, vegan-friendly, gluten-free, and low in sugar.

In the UK, Savyll sits in a useful middle ground: premium enough to feel like a treat, accessible enough to find at Sainsbury's and Ocado as well as specialist retailers like The Alcohol Free Co. The brand has also been pushing into the US market, securing nationwide distribution through Sprouts Farmers Market in 2024. For a small London startup, that's a significant step.

The canned RTD alcohol-free cocktail space has got busier in recent years, but Savyll was among the earlier entrants and has built a distinct identity around occasion-drinking rather than wellness positioning. Worth keeping an eye on.