Sir James 101

Belgium

Sir James 101 is an alcohol-free mocktail brand from the Netherlands, launched in 2019 by Vincent Yilmaz and Rambert de Lange, who co-created the range after working in the wine business at a leading Dutch importer. The brand, also known as The Better Mocktails, is dedicated to alcohol-free drinks and produces ready-to-drink, single-serve mocktails across a variety of cocktail-inspired formats.

Every drink comes in a ring-pull format for easy opening. The recipes are built on natural flavours and extracts, with core ingredients including natural juniper, lime extracts and quinine, and natural colours are used throughout. The full range is formulated using modern production methods.

The brand spans botanically led, fruit-forward and aperitif-style mocktails, suited to sober-curious drinkers and those wanting a ready-to-serve option. Several drinks in the range have picked up awards. Sir James 101 is available across multiple retail channels.

At a Glance