M&S Fresh & Bubbly Sparkling is positioned as a non-alcoholic alternative to Prosecco and sparkling wine, designed for celebratory occasions. The brand describes a crisp, fruity character with notes of green apple and pear. M&S recommends serving it chilled on its own or as a base for alcohol-free cocktails. It sits within M&S's broad own-label range of alcohol-free drinks spanning sparkling and still styles.