M&S Strawberry & Basil Botanical is the fruit-forward entry in the retailer's own-label range of non-alcoholic botanical spirit alternatives, developed as a counterpart to pink gin. The recipe comprises a blend of six botanicals, with dried strawberry, black pepper, and hibiscus among the key ingredients; hibiscus contributes the drink's characteristic pink colour. All are processed through copper pot distillation. The range was positioned as a more considered alternative to sugary soft drinks, with this expression serving as the fruit-led option in the botanical spirit line-up.