Lyre's

Co-founders Mark Livings and Carl Hartmann named the brand after the lyrebird, an Australian bird known for its mimicry. The comparison is precise. Instead of removing alcohol from a traditionally fermented or distilled product, Lyre's analyses the aroma, taste and visual profile of each target spirit, then sources from a library of over 12,500 natural extracts and distillates to reconstruct it. The result sits below 0.5% ABV, typically landing at 0.2-0.3%. It's a fundamentally different process from how most AF drinks strip alcohol, and one that sidesteps the thinness that often follows de-alcoholisation.

The portfolio covers serious ground: gin, bourbon, rum, agave blanco, triple sec, coffee liqueur, amaretto, Italian apéritif and vermouth styles, alongside a sparkling wine (Classico) and a growing RTD canned range. That range is the practical argument for Lyre's. A bartender building a full AF cocktail menu can source every back-bar position from one brand without reformulating recipes.

Competition results give the "most awarded" claim some backing. Lyre's won eight medals at the IWSC 2025 Alternative Drinks Awards, including Gold for Amalfi Spritz and Silver for the Gin and Tonic RTD. Those scores reflect repeated entrant performance, not a one-off result.

Dry January participants, sober-curious drinkers and moderators looking for direct cocktail-building replacements are the core audience. Lyre's ships direct from lyres.com to 18+ countries including UK, US and Australia, and is stocked at specialist UK retailers Dry Drinker and Wise Bartender. For anyone working through the best AF spirits the UK has to offer, this brand covers more of the classic spirit map than any other single range.