Lyre's

Australia

Lyre's is an alcohol-free spirits brand founded in Sydney, Australia, created by Mark Livings and Carl, with development beginning in 2017. The brand takes its name from the lyrebird and spent two years developing its range before launching, making it one of the first Australian brands to create alcohol-free spirits.

Lyre's produces its spirits using natural essences, extracts, and distillates, with each product formulated to recreate the depth and complexity of its traditional alcoholic equivalent. Products are designed to look, taste, and smell like their alcoholic counterparts. The range is built specifically for mixing: Lyre's is designed for cocktails, spritzes, and modern rituals, and the portfolio spans gin alternatives, rum-style spirits, bourbon-style spirits, and sparkling wines. The brand sits in the premium bracket.

Lyre's was created to meet the growing shift towards mindful drinking and moderation. Since its Sydney origins, the brand has expanded to the United Kingdom, the United States, Europe, New Zealand, and Singapore, shipping directly to customers across all these markets. Lyre's is available in over 70 countries.

The brand is award-winning, and 13 of its drinks have also won awards. For regular customers, Lyre's runs a Frequent Sippers Club. Packaging is made from recycled materials and is fully recyclable.

At a Glance