Not Guilty

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Not Guilty logo
Australia

Not Guilty is an Australian alcohol-free wine brand launched in 2022, produced by Australian Vintage, the global wine group behind McGuigan wines.

Australian Vintage built Not Guilty as a dedicated AF label rather than a zero-alcohol extension of any existing range, giving it a distinct identity within the group's portfolio. The wines are made using a spinning cone column process, a low-temperature method that separates alcohol from the finished wine by spinning it at reduced pressure. This allows alcohol to be removed at gentler temperatures than conventional dealcoholisation, which Australian Vintage says preserves the wine's natural aromas and structural character.

The portfolio covers still and sparkling wine styles, giving Not Guilty coverage across everyday and occasion-led drinking. Distribution is broad: the range is stocked across mainstream supermarkets and specialist alcohol-free retailers, placing Not Guilty at the accessible end of the zero-alcohol wine market in both availability and price. The commercial infrastructure of a large, established wine producer gives the brand retail reach and production consistency that most independent AF wine labels cannot match.

Value-segment pricing, wide retail presence, and a clearly communicated production process position Not Guilty as a practical starting point in the AF wine category for sober-curious drinkers entering the zero-alcohol wine market for the first time.

At a Glance

Origin
Australia
Price Point
Value
Company
Australian Vintage Limited

Ships to

Australia, Canada, UK

Awards

Award-Winning Drinks

The Collection

4 drinks

At a Glance

Origin
Australia
Price Point
Value
Company
Australian Vintage Limited

Collection

4 drinks

  • Wine2
  • Beer2
Not Guilty logo

Australia

Ships to

Australia, Canada, UK

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