Surely

Woodbury and Slaughter built Surely around a straightforward premise: the alcohol-free wine category lacked genuinely high-quality options, and that gap was worth addressing seriously. Surely launched its first product, a Sparkling Rosé, in late 2020, making it one of the earlier independent American entrants in the dealcoholised sparkling wine space. The brand operates as an independent company, with a direct-to-consumer channel alongside its retail presence, and has remained founder-led since launch.

Production sits at the centre of Surely's identity. The brand works with winemakers in Sonoma, California, sourcing base wines made from California grapes before removing the alcohol using a spinning cone column, a low-temperature method of separating alcohol from finished wine that protects the aromas and flavours of the base wine. Surely pairs this approach with a clean-label philosophy: low sugar, no artificial additives, and nothing that would feel out of place in a conventional wine.

The range covers sparkling styles across red, white, and rosé formats, available in both bottles and cans. Sparkling reds remain relatively uncommon in the alcohol-free wine category, where most producers concentrate on white and rosé styles. Products sit in the premium bracket and are available through mainstream retail channels in the United States as well as specialist alcohol-free retailers internationally.

For sober-curious drinkers looking for a sparkling wine format that works at a dinner table or celebration, Surely's combination of California wine-region sourcing, deliberate production technique, and clean-label commitment positions it at the more considered end of the AF wine market.