Pink gin and tonic has become its own category, which says something about how far the market has shifted. Sir James 101's take on it follows the familiar template: juniper-forward botanicals, raspberry and red berries for the pink hue and sweetness, all over tonic carbonation. The nose has floral juniper and raspberry fruit, with a light botanical edge. On the palate it is sweet with distinct berry character and a faint quinine bitterness at the tail. The botanical side is present but not particularly complex. It reads more as a berry soft drink with juniper character than a true gin-and-tonic simulacrum. That is fine for what it is. Serve it in a balloon glass with lots of ice, a wheel of cucumber or lemon, and a few berries if you want the visual effect. Works well at a social gathering where the presentation matters as much as the drink. Confirmed vegan and gluten free.