Siegfried

The alcohol-free line launched in 2018 with Wonderleaf, which the brand positioned as the first non-alcoholic alternative from a German gin producer. Rather than dealcoholising an existing spirit, Siegfried uses steam distillation to extract aromas from natural botanicals, building flavour without alcohol from the outset. This approach, documented on the brand's own site, is central to how Siegfried distinguishes its non-alcoholic products from simpler substitutes, and connects naturally to the broader conversation around how alcohol-free spirits are built from scratch.

Since Wonderleaf, the range has expanded to include Wonderleaf Rosé, a floral and fruity variant, Wonderazul, an agave-inspired non-alcoholic alternative, Wylda, a wild botanical spirit, and Wonderspritz, a ready-to-drink non-alcoholic aperitif. The shape of the range reflects a deliberate move beyond gin alternatives into a broader portfolio of non-alcoholic spirits and RTDs, positioning Siegfried as a category builder rather than a single-product brand.

In 2021, Diageo acquired a minority stake in Rheinland Distillers GmbH, the parent company behind Siegfried, signalling institutional confidence in the brand's trajectory within the premium non-alcoholic spirits segment. The range sits at a premium price point and is available through specialist alcohol-free retailers and online marketplaces. Sober-curious drinkers looking for a botanically serious, non-alcoholic alternative to gin and agave spirits are the clear audience.