BOLLE

The founding premise was that most AF wines at the time were produced through dealcoholisation, a process that removes alcohol from a fully fermented wine and can strip out flavour and aroma in the process. BOLLE takes a different approach: its patent-pending Zero-Grandi process ferments base juices using wine yeasts without ever generating ethanol in the first place. The juices undergo full fermentation, building the flavour and structural complexity associated with wine production, but the fermentation environment is controlled so that alcohol is never produced as a by-product. The result is a product that has not had alcohol removed from it, but one that was never alcoholic to begin with.

This distinction matters particularly to sober-curious drinkers and those in recovery who want an AF option that behaves like wine in a food context. Low residual sugar means the drinks work alongside savoury dishes in a way that many sweetened grape-juice alternatives do not.

The range covers sparkling whites, a sparkling rosé, still whites, and a Grand Reserve tier aimed at premium occasions. Five variants are available across multiple retail channels, with distribution running through the brand's own direct-to-consumer channel and specialist alcohol-free retailers. BOLLE does not currently occupy mainstream supermarket shelves, keeping the brand firmly within the specialist end of the market.

The Zero-Grandi process is patent-pending, a reflection of how recently this approach to alcohol-free wine production has entered commercial use. BOLLE's positioning at the quality end of the category sets it apart from the majority of own-label and value-tier AF wines.