
ISH
ISH is a Danish alcohol-free brand founded in Valby, Copenhagen in 2018 by Morten Lee Sørensen following a 100-day alcohol-free challenge.
Working from Carl Jacobsens vej in the Valby district of Copenhagen, ISH builds its products using natural botanicals, plants and spices, applying advanced extraction techniques across the range. Ingredient sourcing takes in specific detail: the brand draws fresh spearmint from the El Bourouj region of Morocco, and has developed a unique distillate made from the shells of chilli seeds.
The portfolio spans spirits, cocktails, sparkling rosé, sparkling white wines and beers, giving sober-curious drinkers options across the full range of categories. ISH is an award-winning brand, and five of its drinks have also picked up awards independently.
The brand distributes through multiple channels from its Copenhagen base, reaching consumers via specialist retailers, mainstream stockists and direct sales.
At a Glance
- Origin
- Denmark
- Price Point
- Premium
- Company
- ISH Spirits
- Website
- ishspirits.com
Ships to
Austria, Belgium, Czech Republic, Germany, Denmark, Estonia, Spain, FI, France, UK, Italy, LU, Netherlands, Norway, Poland, Portugal, Sweden, USA
Awards
Brand Awards
New York International Spirits Competition (NYISC) — Non-Alcoholic 2025
International Beverage Competitions Group

Non Alcohol Producer of the Year
Denmark
Award-Winning Drinks
The Collection
15 drinksSpirits
5Wine
5Soft Drinks
4At a Glance
- Origin
- Denmark
- Price Point
- Premium
- Company
- ISH Spirits
- Website
- ishspirits.com
Collection
15 drinks
- Spirits5
- Wine5
- Soft Drinks4
- Beer1

Denmark
Ships to
Austria, Belgium, Czech Republic, Germany, Denmark, Estonia, Spain, FI, France, UK, Italy, LU, Netherlands, Norway, Poland, Portugal, Sweden, USA















