J2O

J2O is a British soft drink brand made from fruit juices, launched in 1998 under the direction of Sheraz Dar. The name is a deliberate pun on the chemical formula for water, H2O. J2O is manufactured by Britvic, a business that operates as part of the Carlsberg Britvic group. The drinks are still rather than sparkling, with fruit juice forming their base.

The brand has a long retail presence in the United Kingdom and sits in the mid-range of the soft-drink market. With broad mainstream distribution, J2O is a familiar option for designated drivers, people avoiding alcohol during pregnancy, and anyone who wants a fruit-juice-based drink at social occasions. The range is stocked across a wide variety of retail channels.

At a Glance