Square Root

The brand handles all fruit processing in-house and uses no concentrates, no artificial additives, and no preservatives. This production approach, which the brand describes as making soda properly, places Square Root outside the mainstream soft drink category that typically relies on concentrate bases and manufactured flavourings. The range spans sodas and mixers alongside an AF cocktail line, offering bottled versions of classic serves including mocktail and spritz formats. The combination of a soda-brewery production ethic with ready-to-drink AF cocktail formats gives the brand a broader occasion reach than either category covers on its own.

Square Root is available through multi-channel distribution, with a footprint reaching specialist AF retailers and mainstream retail. The range sits in the premium bracket, reflecting the cost of a whole-fruit, in-house production model. The brand's commitment to ingredient transparency and a no-additive standard is most directly relevant to sober-curious drinkers who want AF options with genuine craft provenance rather than the concentrate-based soft drinks that dominate the category at lower price points.